Google Tag Manager (GTM) & Google Analytics 4 (GA4) Premiere

Intro

Google Tag Manager: https://tagmanager.google.com

Tag Assistant: https://tagassistant.google.com/

Google Analytics: https://analytics.google.com

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

https://support.google.com/tagmanager/answer/6102821?hl=en

Tag Manager container

A collection of tags, triggers, variables, and related configurations installed on a given website or mobile app is called a container. A Tag Manager container can replace all other manually-coded tags on a site or app, including tags from Google Ads, Google Analytics, Floodlight, and 3rd party tags.

https://tagmanager.google.com/#/home

Google Analytics Properties

Data Streams

Each Google Analytics 4 property can have up to 50 data streams (any combination of app and web data streams, including a limit of 30 app data streams).

A data stream is a flow of data from a customer touchpoint (e.g., app, website) to Analytics.

https://support.google.com/analytics/answer/9303323
Enhanced measurement

Subdomains

Setup and install Tag Manager

https://support.google.com/tagmanager/answer/6103696?hl=en

Install Google Tag Manager to configure and deploy tags, including tags from Google AdsGoogle AnalyticsFloodlight, and 3rd parties.

Click on the container ID to get code snippet.

Install and Setup Google Tag Manager in WordPress

https://www.wpbeginner.com/beginners-guide/how-to-install-and-setup-google-tag-manager-in-wordpress/

Another tutorial can be seen here:

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